France Parfum
France Parfum is a company that manufactures French perfume. The company has the Bar Fragrance concept where consumers can buy fragrances on tap, and they also sell premade, bottled perfumes. The design was clean and simple, with the theme of floral and elegance throughout the whole site.
- Archived, Website Design, Website Development
Website Technologies Used
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The clean and simple design is also carried over on other pages such as the contact page. The consistent background appears on all other pages except product pages to avoid over-complicating the design.
The France Parfum homepage is fairly simple. It features the two main parts of the company – the perfume bar and the saucha perfumes.
The single product pages split information into scannable chunks so that information a user needs can be found quickly.
The clean and simple look of the products page lets users see at a glance what is available and what is new without overwhelming the user with too much information.