Pay-Per-Click (PPC) is a web advertising method that uses targeted ads to direct relevant traffic to your website. When a term is searched on Google, small ads – placed by businesses – appear along the top and side (of the page). If a user clicks the ad and visits the website, the business pays a small fee to Google.
PPC is effective because it allows you to target prospects at specific stages of the buying cycle. Like SEO, PPC is based on a competitive market for keywords that are searched in Google, and changing your keywords allows you to touch different areas of your target market in question.
Pay-Per-Click is also a very fast and responsive method of reaching prospects, as advanced tools allow businesses to pinpoint customers according to demographic, location, device, and much more.
We place high emphasis on measuring the performance of each PPC campaign, as this data is vital to optimizing results. Incorporating data related to conversion rates, customer location, IP addresses, and purchasing metrics allows us to profile and target customers with pinpoint accuracy.
Contact us today to discuss a Pay-Per-Click strategy for your business.