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2018 Caretailing Website Benchmarks. How does your HME retail business compare online?

As a home mobility and accessibility business, most of your target audience are seniors, and they might be retired or nearing retirement. They have more free time, but that doesn’t mean that they will wait for a slow website to load. Do you know how fast your website currently loads, and how fast you should
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Accessibility Matters (online too)

Your company enables accessibility in the real world, so you witness how it can make an enormous impact on people’s lives.  In the digital world, this can make just as large of an impact on your users. Why does web accessibility matter? Most home mobility and accessibility companies cater to the elderly, and “aging in
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Choosing the Best Ad Formats for Google AdWords (in 2017)

New types of ad formats are constantly being introduced to Google AdWords. This translates to new ways to improve your overall campaign performance. Watch the video below to learn more about the new AdWords features.

The arrival of CSS Grid

We walk you through the Beginning of Web Design and introduce the Grid Layout, a method of creating grid structures for your website. It allows for your content to be stacked both vertically and horizontally in a consistent and easily manageable fashion.

The Brain Audit : Customers aren’t buying from you. Learn why and how to fix it.

We’ve all encountered it before; A time when we felt that the sale was in the bag, but all of a sudden they decide to pull away. Or a time when sales objections are brought forward, but yet they still walk away. The Brain Audit, a book by Sean D’Souza, goes through how the brain
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4 Google Changes Impacting Websites in 2017

4 Ways Google is Changing the Web this Coming New Year With 2017 just around the corner, it’s no surprise that many are already planning their New Year’s resolutions for the coming year. Google, too, is proposing some big changes for the web going forward in the near future. These 4 changes won’t just change
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How we use Customer Psychographics in Online Marketing

What is Myers Briggs? Myers Briggs is a well-known personality typing system that was developed by Isabel Briggs Myers and her mother, Katharine Cook Briggs. They were heavily influenced by the writings of psychologist Carl Jung who was a protege of Sigmund Freud. They adopted a lot of Jung’s teachings and added their own observations
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Card Sorting: The Low-tech Science Behind the High-tech Veneer

What is Card Sorting? Card sorting is an inexpensive and scientific method used by information architects and user experience designers to determine the organizational structure of websites and other projects. When executed properly, card sorting can help sort large quantities of information into its most logical and intuitive categories and even help to define navigation
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WordPress 3.6 New Feature: Revisions

One of the best features we have found in the latest WordPress 3.6 Version is the new revisions feature. This feature which has always been present on previous WordPress versions now gives you an AJAX style interface which can easily compare your current version with previous versions, as well as compare any two historic versions.
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WordPress Content Management Case Study

Content Management Case Study using WordPress All Access Volunteers aims to be the valuable link between volunteers and other partner non-governmental organizations, providing a unique and customized volunteer experience. The initial project was a redesign of their previous WordPress website. Our new design is very clean, the tabbed navigation boxes on the homepage allow for
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