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How we use Customer Psychographics in Online Marketing

Written on May 20, 2016 at 12:35 pm, by

What is Myers Briggs? Myers Briggs is a well-known personality typing system that was developed by Isabel Briggs Myers and her mother, Katharine Cook Briggs. They were heavily influenced by the writings of psychologist Carl Jung who was a protege of Sigmund Freud. They adopted a lot of Jung’s teachings and added their own observations
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Card Sorting: The Low-tech Science Behind the High-tech Veneer

Written on May 5, 2016 at 11:05 am, by

What is Card Sorting? Card sorting is an inexpensive and scientific method used by information architects and user experience designers to determine the organizational structure of websites and other projects. When executed properly, card sorting can help sort large quantities of information into its most logical and intuitive categories and even help to define navigation
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